VERSATALENTS MARKETING
From Struggling to Thriving: How Our Social Media Strategy Helped BarbieBoudoirs Increase Engagement and Leads
BarbieBoudoirs is a startup company that provides high-end adult entertainment services such as private shows, bachelor parties, and special events. The company is based in Las Vegas and has been in business for six months. BarbieBoudoirs has a limited social media presence, with accounts on Instagram and Twitter. Still, their social media channels have yet to generate significant leads or engagement.
Challenges:
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BarbieBoudoirs approached us to help them improve their social media presence and increase engagement on their social media channels. The company was looking to generate more leads and grow its business through social media, but it needed more expertise and resources to effectively manage its social media channels.
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Solution:
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We started by conducting a social media audit to identify areas where BarbieBoudoirs could improve its presence. We analyzed their existing social media channels and looked at their competitors to see what they were doing on social media.
Based on our analysis, we developed a social media strategy that focused on the following:
Branding: We recommended updating their social media profiles to align with their brand image and voice. We also recommended creating a visual style guide to ensure consistency across their social media channels.
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Content: We recommended creating a content calendar that included a mix of promotional and informative content to keep their audience engaged. We also recommended using hashtags and geotags to increase the reach of their content.
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Engagement: We recommended promptly responding to comments and messages to improve concentration and build relationships with their audience. We also recommended following relevant accounts and engaging with their content to increase their visibility on social media.
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Advertising: We recommended targeting ads to reach new audiences and generate leads. We also recommended using influencer marketing to increase their brand awareness and credibility.
Once we had the strategy in place, we started implementing it.
We updated their social media profiles to align with their brand image and voice and created a visual style guide to ensure consistency across their social media channels. We also created a content calendar that included a mix of promotional and informative content, and we started using hashtags and geotags to increase the reach of their content.
To improve engagement on their social media channels, we started responding to comments and messages promptly and engaging with relevant accounts on social media. We also contacted influencers in the adult entertainment industry to increase their brand awareness and credibility.
To increase the reach of BarbieBoudoirs' social media content, we ran targeted ads on Instagram and Twitter. We targeted users interested in adult entertainment services and used ad copy and imagery designed to appeal to this audience.
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Results:
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After implementing the social media strategy, BarbieBoudoirs saw a significant increase in engagement on their social media channels. They received more comments, likes, and shares on their posts, and their social media following increased by 30%.
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In addition, the targeted ads we ran generated many leads for BarbieBoudoirs. The company received more inquiries about its services, and they were able to convert some of these leads into paying clients.
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